for Hair

Give your social media a full makeover
with the course that will teach you how to best
showcase your talent online

Heather Chaman


  • You had a loyal and active Instagram
  • The photos you posted online accurately
    reflected your talent and experience.
  • Your content was attracting new,
    high-profile clients.

What’s inside

Hair Stylists:

  • How to use your content to build your
    brand’s identity.
  • How to create an image that’s guaranteed to
    trigger an emotional response.
  • Tips and tricks to PERFECTLY lit photos.
  • Casting guidelines and techniques to help
    you find the right model.
  • How to get the most out of makeup during
    your shoot.
  • The definitive guide to wardrobe styling.
  • An easy-to-follow format with additional
    video tutorials to make sure you don’t miss
    a beat.

Hey, babe!

Heather Chapman

My name is
Heather Chapman.

Heather Chapman

I’ve been a hair stylist for over a decade and have been
sharing my work on social media for nearly just as long

I’m here to tell you that with the right knowhow, the power of
social media is very real. It has helped me work with the likes
of Jen Atkin & get featured on the Khloe Kardashian app!!
Thanks to my personal platforms, I was able to leverage my
following to create my own lane in real life. After years of
working to grow and refine my presence online, I was able to
start working entirely for myself. Today, I’m thrilled to share
every single tip and trick I learned along the way with
'Content Creation for Hair Stylists.'' I designed this all-in-one
online course to teach hair stylists how to share their
awesomeness with the world by creating content that truly


  • You want to grow your Instagram and social media following in an
    authentic way with meaningful content—no B.S.
  • You’re ready to receive DMs from new clients inquiring about your services.
  • You’ve had enough of making excuses for why your content isn’t
    as good as it could and should be.

client stories

I've been in the industry for about 16 years. I took any all classes I could. I
also asked a lot of questions and tried new techniques until I found what
worked for me. I'm always learning. And I continue to practice all the time.
Practice makes better. One of my favorite classes was @heatherchapmanhair


I recently subscribed and I feel like I just unlocked the magical secrets that no one would tell me during first 30 years of my life on how to make my limp, fine hair do beautiful things. Where have you been all my life?! thank you thank you!

Oh! This is my Bridal Instagram! started because of you. I never imagined I would love wedding hair so much and it was all because of you. I somehow came across you, fell in love and then subscribed! Now I'm booking weddings all the time and I'm so much happier than I have been a very long time. Anyway, thank you!!

Heather!! Your hair prep video has saved meee!!! It took me forever to watch it because all of your other tutorials were so shiny and pretty, but I am so glad that I finally did! I can not believe how much of a difference it has made with my updo's. Thank you QUEEN for sharing your knowledge with us! You're the real MVP.

Hi Heather I recently subscribed to your online course. I absolutely love it. I have been a bit frustrated with up dos. I find myself having a bit of brain freeze when having to start one. Especially if it's someone new that I have never met. The videos are helping me a lot. Especially the prep. I'm learning things that I was always confused about. Thank you for all you do. You are very inspirational and so talented! xo

Hey Heather, I am based in London UK and recently subscribed to your tutorials. I just wanted to say a massive thank you! I have learned so much and the prep techniques have been a revelation...I always wondered why my attempts to do these kind of styles never seemed to work the same! Really grateful to you for your generosity and sharing your knowledge. Thanks again!

I followed one of your videos step-by-step for my salon owners daughters first prom hair! It was a total hit! Your online videos have helped me fall in love with updo's!

I have been subscribed to your website for a while now & I just want to thank you!!! use to be terrified. Not knowing where to even start with updos or get stuck if something didn't look right & literally have a panic attack & now I seriously feel so confident & so proud of my work. I live by wwhcd (what would Heather Chapman do) while styling! lol so THANK YOU THANK YOU THANK YOU! From the bottom of my heart

Heather I just watched 7 minutes of the first videoand oh my god!! Wow!! It is amazing! The way you explained everything is brilliant! You motivated me to pick up a mannequin right now and go practice!!! ! cannot wait to watch all of your tutorials!! Thank you for being amazing!!




my day on instagram